What to expect when selling your home

We have the experience to guide you in the real estate process so that you can obtain the maximum return. Selling a home can be a major financial undertaking. If you want to achieve the most on your original investment, chances are you may have to apply a bit more capital to ensure it is worth the investment from the buyers viewpoint.

Replacing that 70’s shag rug which has captured who knows what over the last half century, makes total sense. Or the olive green appliances… Check out these great tips with the HGTV channel in an article about the top 10 tips in selling your house. Another great common-sense article from Forbes Magazine: 21 Ways To Prepare Your Home For Selling

For an investment of $5000- $10,000 suddenly the appeal of your house has potentially gone up another $30,000. Shelley and her associates will help guide you so that it works best for you. We want happy clients and if you recommend us to your friends then we have done our job properly.

We operate with transparency in all of our transactions. When a seller lists a house with us, we feel it’s important to review both its' assets and deficits in a honest and open way. We value our clients highly and treat them with respect on both sides of the coin - both buyer and seller.

When you sign an agreement with us, we are legally bound to a fiduciary relationship. In other words, we are giving our word that we are acting in our clients' best interests rather than our own.


We handle the details such showcasing the home to potential buyer's agents  and playing phone tag to set up viewings. If we have current buyers who may be suited to buying your home, we will guide those buyers in the right direction. 

We take care of answering the myriad of questions posed by potential buyers and their agents and will work to keep their interest if they feel your house might be right for them.

We help reduce the potential headaches – for example, over the years we have learned how to minimize the number of no-shows by properly qualifying prospective buyers. This means you don’t waste time making the house look lovely just to find that the supposed interested party doesn’t show up.

Navigating the rough seas

It can be murky - these deep waters of real estate transactions. It can also be rough seas at times, and many sellers (and buyers) are taken aback by the emotional nature of what is ostensibly the biggest deal of their lifetime. But when you’ve raised a family in your house, or you are dealing with the loss of a partner, and having to sell, it is essential to have the support of a realtor who cares for more than the financial outcome of the sale. We have many clients whom we have helped make this passage a far more pleasant journey. When you meet us you will understand why.

The resources we bring to the table

Over the years we have procured an amazing stable of suppliers. They include the following:

Designers who will 'stage' your home for you to include some commonly known techniques in the industry to help your home look it's best.

Professional Photography: It's well understood in the real estate business that using a proper professional photographer will result in selling your home for more and it will also help to sell it faster.  Shelley Parker + Associates considers it an essential aspect of selling your home. It will make all the difference in getting a buyer's attention in the first place.

Marketing: We have a team who will craft a listing to tell the story of your home and present it in its' best light. This will help it to appeal to a larger base of potential buyers. According to the American National Association of Realtors 99% of millennials cited using the internet in the real estate searches. It's much the same in Canada. Hence the importance of excellent photos and a polished on-line listing - at the outset these will help bring buyers to your door.

Number crunchers: It is critical to price your home so that it appears to the buyer to be listed at the appropriate price. If you have priced it too high, it could end up being unsold for too long a period of time which results in it being potentially stigmatized.

Buyers are suspicious when a house hasn’t moved and the listing is over 30 days old - they assume there is something wrong with it. Then the seller has to make a huge drop in price in order to sell it and their initial strategy has backfired. Pricing it too low can also backfire - people assume that it is only worth the list price.

Finding the pricing 'sweet spot' is part of the expertise that Shelley Parker + Associates provides and an area in which we excel. We will help you to understand what your home is worth and then we list it close to that figure i.e market value so that the buyer and seller end up with a price that works for both.